Tuesday 22 October 2013

Creating a Promotional Video For a Client

Recently me and my brother have been asked if we could create two promotional video's for a massage machine and for the fitness house. This video will be used to show to gyms all around the UK to try and sell the product to them, the second video will also be used to advertise the fitness house. We then arranged a meeting to discuss what the client specifically wanted to show in the video, I took notes to make sure we didn't forget anything.

I started planning last week, first I thought about what we will need to show in the videos, I came up with a few questions and emailed our client, she responded by emailing me a video that showed most of the ways to use the machine, I watched closely and wrote down all the body parts that were worked, then I came up with a few ideas how we could go about shooting them, I decided that we could probably film both videos in the same place at the same time as this would mean less traveling and in the edit I could use similar shots in both videos.

This week I am going to call the client to discuss my ideas and find out what she thinks of them, and then make appropriate changes if necessary.

Sunday 6 October 2013

Lover Of The Light music video

Lover of the light by Mumford & Sons

This music video co-directed by the actor Idris Elba and British  Dan Cadan. to me it is a good music video, the main reasons are the story, the shooting style and the edit. first of all the story seems well thought out as it shows what the song is saying very well which is about a blind man search for light but his hands are his main sensors, this is done through a good shot style which this music video has, the use of the shallow dof (depth of field)  makes the viewer focus on certain points of the shot that they would otherwise have not noticed if everything had been in focus for example the hands are nearly always in focus. the use of contrast is really good in this when you see the main character in a very white house, it make me think he is very orderly and clean. The main theme of this video is senses which to seems to be conveyed very well, they did it by using shots of hands cut with shots of a deer, its nose, eyes and ears, for me this is one of the reasons I like the video. the shots on the beach are done very nicely as you could probably just take a frame and it would be a poster shot you would recognize instantly, the reason I think these shots are good is down to the time of day that it was shot at, early evening just before the sun goes down (the golden hour) the light is really nice especially as one of the songs main themes is light.

overall the main reasons for it being a good music video are that its cinematic, holds your attention and the edit.

http://www.youtube.com/watch?v=nMJUbZrNnA8