Monday 22 April 2013

22nd April and past week



For the past week, me and my team mates have been working on a viral ad assignment for the college, last week we were planning the storyboard, treatment, video location forms. lots and lots of paper stuff.

this week we shall finish the paper work (pre-production) and possibly start the production.

this is what I have done today

 
22nd April

First I showed Mell our storyboard, he said we should go and take pictures that will represent the shots on he storyboard. Christy and Gabriel are going to go and do some pictures for the storyboard, I have sent an email telling them, and they have confirmed their currant task. I shall now start a shooting schedule. I have also just done the talent information bios. I just found out that we have to change our music track as the company says

Any inquiries concerning favors, free usage, permission for non-profit YouTube videos, School projects, non-profit films etc.. will not be answered”

we will now have to change the music track, I have found a few sites that have free royalty free music on purple planet music, their music isn’t very epic, I then went and looked at soundcloud where I found a few Okay tracks but not really that good.

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Wednesday 17 April 2013

GC 3 Understand the regulation of the media sector


GC 3 Understand the regulation of the media sector


The BBFC classifies all video content that is publicly released; also until recently they classified video games now that are PEGI’s job only.  They classify material based on length, type of content so things like violence, sex, and language, they will give it a rating depending on how much of these three it contains.
The BBFC protect the public especially children from harmful content, empower the public so they can make informed choices on what they watch, respecting adult freedom within the law, they change ratings depending on what is socially acceptable, for example the F word has become more acceptable in film and Television, also what was considered as extreme violence in 1963 “lord of the flies” this was X rated now it PG that’s an example of how acceptance of certain aspects of film have changed. 
Before the 1984 film act the BBFC didn’t have much power as local councils were deciding film ratings, the act made it so that the BBFC was the primary Classification board for the UK. 
 

British Video Association,
The BVA represent the interests and publishers of pre recorded video entertainment, they create a detailed map of what is trending in retail, media, rentals, best sellers and impact of government policy.

Video Standards Council (VSC),
The VSC was set up in 1989 to oversee the a code of practice that keeps up high standards of dvd and film industry, the code also started to promote high standards in the video game industry. The VSC wrote the staff training guidelines for retail shops selling video content to the public. They make sure all staff only sells video material to the right age (certificate).
In 1994 they became one of the main companies responsible for rating video games, before that it was the ELSPA, in 2001 this was changed to the PEGI rating system which was administered by the VSC, PEGI recently took over all video game ratings in Europe. PEGI now covers ratings in over 30 countries.
What they intend to do:
·         Ensure that video games or properly rated
·         Ensures that the PEGI rating continues to take into account currant sensitivities and attitudes of the public
·         Ensure that the UK is made aware of the PEGI video game rating system
·         Keep upto date on how video games are sold
 


Television, Radio and Telecommunications Office for Communication (Ofcom)
Ofcom is the primary media regulator in the UK, they regulate TV, Radio, Mobiles, air waves that media devices operate on.  They protect people from scams. They make sure if anything happens on TV that shouldn’t for example the Jonathon Ross and Russell brand incident where they sent abusive message to Andrew sachs while on live Radio, Ofcom is meant to stop this sort of thing happening, they fined both of the offenders.
·         Ofcom ensures that the UK has a wide range of electronic communication services.
·         Tv produced is of high quality.
·         A Universal postage service.
 

Press Complaints Commission (PCC)
The PCC is an self-governing company to facilitate administrative self regulation for the press, this is done mostly in complaints framed inside the terms of “the editors code of practice”. The PCC helps the public by holding editors responsible to what they have done. They “strive to protect the rights of individuals” they also want to allow freedom of expression within the press.
To deal with complaints they censor the editor for breach the editor’s code of practice, Conduct training seminars for editors, “negotiating remedial action and amicable settlements for complainants”.
How they enforce sanctions
They negotiate an agreed solution be it by apology, amendment of records or removing an article. Referral of an editor and a letter of admonishment from the chairman to the editor. 

Advertising Standards Authority(ASA),
The ASA is a independent advertising authority for the UK that regulates advertising across all media. They” apply the advertising Codes, which are written by the committees of advertising Practice”. ASA are always checking the media for any misleading, offensive or harmful advertisements, any breaches of advertising code will be investigated and checked if they comply with the rules.
ASA judges ads, if they breach the advertising code “it must be withdrawn or changed and the advertiser must not use the approach again”. During 2011 ASA they considered 31,458 complaints, 22,397 were checked, this lead to 4591 ads being amended or withdrawn.
Tv and radio advertising has to be pre-cleared, to do this they have to go to two pre-clearance centre’s these are Clear cast for television commercials and The Radio Clearance Centre RACC. 
“The ASA is funded by advertisers through an arm’s length arrangement that guarantees the ASA’s independence.”
 

British Academy of Film and Television Arts (BAFTA),
BAFTA is one of the main promoters of Films, Television and Video games (moving image) they support the development of moving images, rewarding and promoting for “excellence and inspiring practitioners and the public”  they make sure the best creative work in moving image is available to the public.

Commercial Radio Companies Association (CRCA)
The CRCA are the commercial trade body for radio in the UK, they represent commercial radio to the government, copyright companies and Radio Authority. They manage the Radio advertising clearance Centre which decides which special and national advertisements should be broadcast. The Members of the CRCA span from national stations to regional and local, they make up for half the UK radio listening.





Know about employment opportunities and job roles in the media sector


GC4 Know about employment opportunities and job roles in the media sector

Full time
A full time job is when you work 40hrs+ a week
part time job – when you work a small amount of the full time job, if the full time job was 40hrs then part time could be anything between 4 – 35hrs a week.
Freelance (also what is the number one thing you have to remember)
freelance means – some one who sell their service to an employer but does not have a contract with them, they can work with more than one company. REPUTATION IS THE MOST IMPORTANT FACTOR.
Shift work
shift work is when you work various ours every week, you could work night shifts one week then day shifts the next.
Permanent
this is when you enter into a contract with the employer to say that you will work for them as long as they want you too for example it could be a 3 year contract, during that time you would only work for them an no one else, if you did want to finish early and go to another job you would have to pay the employer for the training of another person.
Temporary
a temp job is when you work for a set amount of time usually less than a year, then you have to find another job.
Multi skilled
Multiskilling is when one person knows a range of different skills but not in much depth.
Voluntary
Voluntary is when some one offers to do work for free, normally to gain experience.

Casual
http://www.humanresourcesiq.com/glossary/casual-employment/
casual employment is when you work in place of someone else who might be ill or away, paid hourly.
Hourly paid
someone who is paid per hour
Piece work
http://www.investorwords.com/10638/piecework.html
amount paid depending on the amount of units sold, for example if you work as a car sails man then you might have piecework.

Recruitment
(careers advice, trade fairs, national press, trade press, personal contacts.
When looking to get recruited for a company you should first look at careers advice as there are many different companies that recruit, looking at careers advice will help you decide which company and which type of job you want to go into. You can go to trade fairs these are very good for finding out about different companies as they will have stalls from dozens of genres of work, you would probably find something that you want to do, this is a god way of meeting actual people who are already in the job as one or two from each company will be there, you could look in a trade press (specialized magazine for work) like the broadcastmagazine which  tells you all about the latest news in the media industry, they also will tell you about when trade fairs are and have a bit of advice. If you have a personal contact that you’re on good terms with in the industry then you might have a good chance to be recruited into their company or another as your contact can refer you to others who can help and so on.




Networking word of mouth, internet), social networking.
Networking is one of the best ways to help you get a job in the media industry a common saying about networking is “it’s not what you know it’s who you know” this is nearly 100% correct when it comes to the media industry, Networking is when you meet somebody who works in the media or someone who is going to be and not necessarily make friends with them but show an interest in what they do maybe show them what you have done, get their email, by doing this they might remember you and you might be applying for a job with a company that that person is working for and they will help you get the job, do this every time you meet someone in the industry and you will slowly build up a network of people that you could probably get a job from or help you make your own show/film. The Internet Is also now a great way to network, I would say meeting people in person is better; this is the next best thing as there are thousands of people on the internet doing exactly the same thing as you or I are, they might not be in the industry yet but they will be and if you know say 10 20 or just 1 person then you or I have a better chance in the future, to find these people look on Google+ there are communities with hundreds of inde and professional film makers I am in the independentfilmmakers community.
When you do talk to or meet someone in the industry try to keep on their good side as you could get a job from someone they know, if you got on their bad side then they wouldn’t remember you and you could have just lot the possibility for a future job.
 
Creative
Creative jobs are the main ones in the media industry these are the jobs roles that make films/ TV shows. A few creative jobs would be script writer, director, D.o.P (Director of Photography) and story boarder. The Script writer is very creative; to put it in short they write everything that happens in the TV show, theatre play, film. They mould the story to what it is, without a good script or screen play you won’t have a good film overall, it might be show well but it always comes down to the story of the film, script writing is sort of like writing a novel.
The director is one of the main creative jobs when on set, they decide how it should be shot and acted, they work closely with actors and actresses, editors, story boarder if they hire one. The director has to get the best performance out of the actor, the director will have to have a good understanding of acting if they want to do this. The storyboard is designed by the director, D.o.P and story boarder, together the two directors decide how to shoot it and light it.

 

Technical
Technical job roles in the media industry are very important during the production stage; job roles include key grip, sparks and camera operator. The key grip is part of the camera crew they look after the camera equipment by making sure all the camera’s are all on the correct settings for the shoot, they make sure all the equipment is there and ready to be used by the camera operator, make sure they have all the storage devices that are going to be used in the cameras.
The electricians also known as “Sparks” are in charge of setting up the lighting how the D.o.P wants it, they make sure everything is plugged in and power is distributed evenly and correctly throughout the set. Electricians in the media industry are normally hired onto more professional sets rather than really low budget productions.
The Camera Operator is both a technical job and creative depending on if the operator is also the D.o.P. if you are the camera operator then you will do what the d.o.P and director want, the operator would also have seen a copy of the storyboard sop they have a clear idea what exactly needs to be shot and how, a camera operator obviously holds and uses the camera.  
 

Editorial
Editorial jobs in the media range from editing script, video to newspapers. When thing if editorial jobs you would think video editor, the video editor for a film/TV show/Radio show makes the show or film what it is, they decide the length of each clip the order it should be placed the music to be used, in essence they are creating a story as well as the script writer and director. The video editor normally works with the director in the editing room as the director will normally have an idea of how they want it to be edited.
A radio show editor is similar to a video editor except they work with audio instead of video; the editor of a radio show takes all the features, links and music and put them in the running order that was decided, they don’t have as much power with creating a story as a video editor does, although it does depend on what the radio show is about if it was a documentary then there would be a story and narrative.
A Newspaper editor is in charge of reviewing articles written by reporters and deciding which should be included in the paper and which shouldn’t.
Marketing
Marketing is a very important part of the media industry and many others; there are many different job roles with the category of marketing. People in marketing are in charge of getting a product or TV show known it’s basically another term for advertising.  If you were working in marketing then you could be planning a marketing campaign to re launch a product, you would plan to have posters put up in target audience areas TV adverts aimed at the target audience, organize the company so they go to trade shows.

Managerial
Managerial jobs have a lot of responsibility in the media and pretty much every industry.  The manager is normally in charge of a team of people, they make sure everyone is doing their job properly, motivate the people you’re in charge of, and manage the business or company.

Administrative
Admin is a office job, they normally sort mail, send emails, order items the office or company needs, make copies of documents.

Legal
Jobs to do with the legal side of media are normally about copyright and ethical issues also about following guidelines.

Financial
A financial job in the media would be a budgeter; they work out how much everything is going to cost try to get the best deals on things like camera hire etc, they then work out how much its going to cost overall, if its under budget then that’s really good, if it’s over then the budgeter will consult the producer and ask what they can afford to take out.


Monday 15 April 2013

Understand ethical and legal constraints within the media sector



Representation of gender in the media

When you watch TV, male and females are shown in the same way in advertisements TV shows and films; you could call it a TV stereotype of genders and how they act, this doesn’t seem to be an issue in the TV industry as everyone does it, the effects of stereotypes on young people are an issue, small children watch stereotyped version of male and female, how they act, for example you get sexism in TV, if a kid watched that type of program then he or she will have pre thoughts on what a female or male should do, or do. This would become an issue as sexism is not socially acceptable.

Representation of religious beliefs in the media

In the media certain religious beliefs are shown as negative or positive, for example eastern religious beliefs like Islam are shown to be very negative this is because only the bad things about people who believe in this religion are broadcast on TV, when a TV producer decides to make a program on say everything bad about Islam then this would not be allowed especially if it was on the BBC as they would have to show both sides not just the negative, also constraints on the media depend on what is socially acceptable, if the mass thought it was ok to show Islam in a very negative way then it would be acceptable to put on TV.

Linguistic usages

When making a program that uses people who are speaking in a different languages for example a program about that was broadcast in the UK and had people talking in Chinese you would have to use sub titles or if it was a documentary then there would be a translator in the video, if you had sub titles you can’t put something different from what they are actually saying as this would be taking advantage of people who don’t know the language and would be unacceptable to a person who speaks that language as it would be taking away their right to freedom of speech.

Legal
Legal: content, interpretation and application of laws relating to media
The broadcast act 1990 got of Independent broadcasting authority and independent television commission and replaced them with Ofcom, it enabled franchise to take over other companies, it allowed for a fifth channel which was channel 5, the BBC was now required “to source at least 25% of output from independent production companies”  it made TV more commercialised. 
http://www.eradar.eu/2011/05/broadcasting-act-19

Official Secrets Act 1989,
This act stopped the allowance of confidential  government material to be released by employees and is seen as a criminal offence if you do, this also applies to journalist if they repeat any disclosures, it replaced section 2 1911, being prosecuted under criminal law is now put aside for information or material that the government considers harmful to national security. This means that the media wouldn’t be able to report on certain things that are covered by the act.
http://www.talktalk.co.uk/reference/encyclopaedia/hutchinson/m0011381.html

Obscene Publications Act 1959 (and later amendments)
This act made it an offense to publish any obscene articles which will “deprave or corrupt” anyone who hears, sees and reads the article, this would include acts of rape, torture and necrophilia for example a Chinese film in 2009 was not allowed to be published in the UK as the BBFC wouldn’t give it a certificate .

Recordings Act 1984
The Video recording act was introduced to stop small companies from producing video material onto tapes that went against Obscene publications act, there were films like snuff, SS experiment, and Cannibal Holocaust, these sorts of films did not have to be certified by the BBFC until 1984 as there was no previous government legislation, now that the act was in place, which was the recording act, it made it so that any video that was to be released to the public was compulsory for it to be given a age certificate U PG 12 (1994) 15 18 R18, if any of these were sold to anyone under the certificates age it would be counted as a criminal offence.

Race Relations Act 1976 (and later amendments),
This Act made discrimination in any way a criminal offence; this includes race, ethnicity, colour, nationality and religious. In 2000 the act was amended, it required all public institutions to “promote equality of opportunity, good relations between people of different racial groups”, this act is mostly abided by except in certain employment places that still would choose someone who is white over someone who is black, this act did not affect how people made films and portrayed characters as being racist as it was not reality.
http://www.emmainteractive.com/index.php?option=com_content&task=view&id=9895&Itemid=3288


Human Rights Act 1998
The human rights act 1998 gave every person everywhere no matter what colour, ethnicity, nationality, criminal or ordinary person the rights to freedom of speech, life, privacy, protection against slavery, protection of property and a few others. Human rights are universal, inalienable and indivisible.
http://www.pfc.org.uk/HumanRightsAct1998.html

Licensing Act 2003 (and later amendments);
This act replaced six independant licence regimes and joins them all up into one The Licensing Act 2003; it concentrates on 4 main points,


1. Prevention of crime and disorder
2. Promotion of public safety
3. Prevention of public nuisance
4. Protection of children from harm

  • It licenses 4 different activates these are 
  • The sale by retail of alcohol
  • The supply of alcohol by clubs
  • the provision of regulated entertainment
  • the provision of late night refreshment 



http://www.northdevon.gov.uk/index/lgcl_business/lgcl_business_and_street_trading_licences/nonlgcl_licensing_act_2003.htm

A few examples of licensing with provisional entertainment are companies like PRS MCPS and PPL
PRS is a non profit making company.
Their aim is to get “fair value for copyright music in the face of changing technology and legislation”
PRS are the same company but they “collect and distribute license fees for public performance and broadcast musical works” MCPS and PRS are a collecting society because its major role is to collect royalties from music users in the worldwide, either people who have bought music from a online store like iTunes or music that is being used in public performance or broadcasting, on radio and television. Royalties for broadcast are usually charged on a yearly basis. Major companies that use PRS would be the BBC, they have to give in depth reports on the music that they use.
MCPS is a society of people who song writer, publish music and compose it, organisations go to them for a licence to play music on a radio show like radio 1 or kerrang, the royalties that they pay is then distributed back to the artists evenly and quickly. They” promote and protect the value of copyright” the mechanical part is when a artists music gets used the royalties are automaticly given to the artist.
Their policies and areas of interest

 


PPL
PPL is a music licensing company very similar to MCPS and PRS, it is a collective society that gives all of its profits and royalties go to their members who would be famous music artists new artists performers and so on. PPL licences music to hundreds and thousands of companies all over the world, these can range from night clubs to universities. PPL licence music to TV and Radio Broadcasting, stations and channals like heart, channel 4, absolute radio and sky.  PPL ar able to collect their members royalties from all over the world as they have agreements with many other companies like PPL.
http://www.ppluk.com/About-Us/What-We-Do/

Privacy law
The privacy law applied to media, stops the broadcast or show of private information on TV or radio, information like, home addresses, personal phone numbers, if they happen to be in the background of a film then the producer would have to ask them if they minded being in the video and if they do their face can be blurred out.
Copyright and intellectual property law
Intellectual Property also known as IP is something created by the mind, this could be musical, design, artistic, visual, phrases brands and other such things, any of these things can be copyright protected, for example a brand logo from a company like Universal would be copyright protected, if another company used a logo that was very similar or the same to promote their product then that would be breaking copyright laws that protects intellectual property like a logo or trade mark.
 
Media company’s assets are very important to them these are thing like, phrases, theme tunes, trademarks, all these would be copyright protected, a company like the BBC which has very well known assets like it logo, if a company like ITV was to copy the style and base their logo on the bbc’s then it would be subject to copyright laws.
 

Libel law
Libel law stops people writing their own opinion about say the BBC and then saying that its fact when its actually just an opinion, If someone went against Libel law then they would be saying an opinion but stating it as fact say in a newspaper or news broadcast something that would harm the reputation of a company as many people would hear this so called fact that is actually an opinion and then they might choose not to buy from that company their watch their programs.

Films Act 1985
The films act 1985 got rid of and dissolved many companies; these include the British fund agency which ended the eady levy system from 1951. It got rid of the cinematograph council and the National film finance Corporation the assets when to the new British screen finance limited. it brought back certain points from films act 1960 – 1980 also points from the finance act 1992 and 1994, these were then amended in “1997 by finance acts 1997 no. And 1992 no.2 and 1990”
http://www.screenonline.org.uk/film/id/1051523/


Ethics
Taste – cant show something like 9/11 on tv
Could offend ertain races or cultures
No water shed for radio
Opinions of violence change over time
Media producers always benefit from doing some work on the ethical presentation ofmatters in relationships to regulatory bodies  andcdes of conduct.
Ethics -  the moral principle that define how a person acts.
Ethical isies that affect tv producers.
Trust
Impartiality
Truth
Privacy
Serving the public interest
And many more
Ethical standards that guide the bbc
ethical organization?

BBC exist to serve the public interest

Censorship or Sensitivity?
Recent news reports have criticised the BBC for both censoring Jimmy Savile from the archive, over his removal from Desert Island Discs, and for being insufficiently sensitive to his victims by not erasing a Savile look-a-like from an episode of The Tweenies

1. Producers in the BBC have to take into consideration views from both sides of an issue or argument when 
writing a report or making a TV program that could contain topical issues.  They have to think about guidelines that will determine how they show or represent the subject for example “the distinction between matters grounded in fact and those which are a matter of opinion” “how topical the subject is”
 “Whether the subjects are matters of intense debate or importance in a particular nation, region or discrete area likely to comprise at least a significant part of the audience”

2. How does the BBC balance access (in the public interest) with privacy?

They make sure that they follow their privacy guidelines when giving access to information or video content. For example if the bbc was going to publish a story about a crime a MP committed they would have to follow the guidelines for public interest.
  •   Exposing or detecting crime
  • Exposing significantly anti-social behavior
  • Exposing corruption or injustice
  • Disclosing significant incompetence or negligence
  • Protecting people's health and safety
  • Preventing people from being misled by some statement or action of an individual or organization
  • Disclosing information that assists people to better comprehend or make decisions on matters of public importance.

The BBC does occasionally bend the rules, only when it is called for, for example when the BBC’s watchdog program investigated a care home, they used a hidden camera and the people in the video didn’t know it was there, this is an infringement of their policy and guidelines, in this case it was allowed “disclosing significant incompetence or negligence. If you compare this to the news of the world they broke privacy laws constantly by phone hacking.

1.  3. Does the editorial guidelines / charter state that producers should be objective or subjective? Why is impartiality & balance important to producers? Why shouldn’t producers be biased?
The guidelines say that producers should be objective and only use facts, never be biased, always make sure the audience can see the difference between a discussion that uses facts and one that uses opinions. When the researcher is asked to find out about a subject they have to find both sides of an argument and not wright their own opinion, only wright facts.
Impartially and balance makes sure that both sides of a story are seen or heard, the public will want to hear more than one side of a story, they will want to know facts of each side and not opinions, in section 3 from the BBC editorial it states that they must not mislead its audience knowingly.
Producers in the bbc have to be objective as its in the bbc’s interest to broadcast none biased factual information  to the public, if they didn’t they would not be as respected as they are.

4. Explain the role that accuracy has in producing programmes at the BBC.
When they produce any program they have to be 100% accurate with their information to do this they check through their info from the source at least five times before using it, if they don’t have the entire story they say “we will have more in the next few minutes” or they will say that its not 100% correct and has yet to be verified. If their program is not accurate then it would not be allowed to be broadcast to the public as it would break everything they respected for.

5. Does accuracy relate to truth & trust?
Yes it does, this is because the bbc would not trust a source if was not accurate and truthful, If the BBC broadcast something that wasn’t the truth then they would lose the public’s trust. If the BBC trusted the source then it probably would be accurate but in the case that it wasn’t they wouldn’t be breaking section 3 of the guidelines which says “you must not knowingly mislead the public”