GC 3 Understand the regulation of the
media sector
The BBFC
classifies all video content that is publicly released; also until recently
they classified video games now that are PEGI’s job only. They classify material based on length, type
of content so things like violence, sex, and language, they will give it a rating
depending on how much of these three it contains.
The BBFC
protect the public especially children from harmful content, empower the public
so they can make informed choices on what they watch, respecting adult freedom
within the law, they change ratings depending on what is socially acceptable,
for example the F word has become more acceptable in film and Television, also
what was considered as extreme violence in 1963 “lord of the flies” this was X
rated now it PG that’s an example of how acceptance of certain aspects of film
have changed.
Before the
1984 film act the BBFC didn’t have much power as local councils were deciding
film ratings, the act made it so that the BBFC was the primary Classification
board for the UK.
British Video Association,
The BVA
represent the interests and publishers of pre recorded video entertainment,
they create a detailed map of what is trending in retail, media, rentals, best
sellers and impact of government policy.
Video Standards Council (VSC),
The VSC was
set up in 1989 to oversee the a code of practice that keeps up high standards
of dvd and film industry, the code also started to promote high standards in
the video game industry. The VSC wrote the staff training guidelines for retail
shops selling video content to the public. They make sure all staff only sells
video material to the right age (certificate).
In 1994 they
became one of the main companies responsible for rating video games, before
that it was the ELSPA, in 2001 this was changed to the PEGI rating system which
was administered by the VSC, PEGI recently took over all video game ratings in
Europe. PEGI now covers ratings in over 30 countries.
What they
intend to do:
·
Ensure
that video games or properly rated
·
Ensures
that the PEGI rating continues to take into account currant sensitivities and
attitudes of the public
·
Ensure
that the UK is made aware of the PEGI video game rating system
·
Keep
upto date on how video games are sold
Television, Radio and
Telecommunications Office for Communication (Ofcom)
Ofcom is the
primary media regulator in the UK, they regulate TV, Radio, Mobiles, air waves
that media devices operate on. They
protect people from scams. They make sure if anything happens on TV that
shouldn’t for example the Jonathon Ross and Russell brand incident where they
sent abusive message to Andrew sachs while on live Radio, Ofcom is meant to stop
this sort of thing happening, they fined both of the offenders.
·
Ofcom
ensures that the UK has a wide range of electronic communication services.
·
Tv
produced is of high quality.
·
A
Universal postage service.
Press Complaints Commission (PCC)
The PCC is an
self-governing company to facilitate administrative self regulation for the press,
this is done mostly in complaints framed inside the terms of “the editors code
of practice”. The PCC helps the public by holding editors responsible to what
they have done. They “strive to protect the rights of individuals” they also
want to allow freedom of expression within the press.
To deal with
complaints they censor the editor for breach the editor’s code of practice,
Conduct training seminars for editors, “negotiating
remedial action and amicable settlements for complainants”.
How they
enforce sanctions
They
negotiate an agreed solution be it by apology, amendment of records or removing
an article. Referral of an editor and a letter of admonishment from the
chairman to the editor.
Advertising Standards Authority(ASA),
The ASA is a
independent advertising authority for the UK that regulates advertising across
all media. They” apply the advertising Codes, which are written by the
committees of advertising Practice”. ASA are always checking the media for any
misleading, offensive or harmful advertisements, any breaches of advertising
code will be investigated and checked if they comply with the rules.
ASA judges
ads, if they breach the advertising code “it must be withdrawn or changed and
the advertiser must not use the approach again”. During 2011 ASA they
considered 31,458 complaints, 22,397 were checked, this lead to 4591 ads being
amended or withdrawn.
Tv and radio
advertising has to be pre-cleared, to do this they have to go to two
pre-clearance centre’s these are Clear cast for television commercials and The
Radio Clearance Centre RACC.
“The ASA is funded by advertisers through an arm’s length arrangement
that guarantees the ASA’s independence.”
British Academy of Film and Television
Arts (BAFTA),
BAFTA is one
of the main promoters of Films, Television and Video games (moving image) they
support the development of moving images, rewarding and promoting for
“excellence and inspiring practitioners and the public” they make sure the best creative work in
moving image is available to the public.
Commercial Radio Companies Association
(CRCA)
The CRCA are
the commercial trade body for radio in the UK, they represent commercial radio
to the government, copyright companies and Radio Authority. They manage the
Radio advertising clearance Centre which decides which special and national
advertisements should be broadcast. The Members of the CRCA span from national
stations to regional and local, they make up for half the UK radio listening.
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