Filming for our Client

Today me and my brother were called in again to film a few more talking heads, when we arrived we had to set up the shot this meant moving things around to get a nice background for the talking heads. I decided to use the canon 50mm 1.8 as its very sharp and clear which is good for interviews, the camera that we were using was the Canon 550D with a rode mic. Our first person who was going to be talking arrived,we did a test run and told her too look next to the camera as if someone was interviewing her, this did not work very well as she kept switching between the camera and the interviewer, I then asked her if she could look straight into the camera for the whole take, this worked a lot better. I then reviewed the footage and found that the audio was not that good so I decided to use my phone which the they held while talking, the audio from the phone was pretty good as it was a lot closer than the mic on the camera.
The next person arrived, we shot him in the same way as before to keep continuity between shots.

Creating a Promotional Video For a Client

Recently me and my brother have been asked if we could create two promotional video's for a massage machine and for the fitness house. This video will be used to show to gyms all around the UK to try and sell the product to them, the second video will also be used to advertise the fitness house. We then arranged a meeting to discuss what the client specifically wanted to show in the video, I took notes to make sure we didn't forget anything.

I started planning last week, first I thought about what we will need to show in the videos, I came up with a few questions and emailed our client, she responded by emailing me a video that showed most of the ways to use the machine, I watched closely and wrote down all the body parts that were worked, then I came up with a few ideas how we could go about shooting them, I decided that we could probably film both videos in the same place at the same time as this would mean less traveling and in the edit I could use similar shots in both videos.

This week I am going to call the client to discuss my ideas and find out what she thinks of them, and then make appropriate changes if necessary.

Lover Of The Light music video

Lover of the light by Mumford & Sons

This music video co-directed by the actor Idris Elba and British  Dan Cadan. to me it is a good music video, the main reasons are the story, the shooting style and the edit. first of all the story seems well thought out as it shows what the song is saying very well which is about a blind man search for light but his hands are his main sensors, this is done through a good shot style which this music video has, the use of the shallow dof (depth of field)  makes the viewer focus on certain points of the shot that they would otherwise have not noticed if everything had been in focus for example the hands are nearly always in focus. the use of contrast is really good in this when you see the main character in a very white house, it make me think he is very orderly and clean. The main theme of this video is senses which to seems to be conveyed very well, they did it by using shots of hands cut with shots of a deer, its nose, eyes and ears, for me this is one of the reasons I like the video. the shots on the beach are done very nicely as you could probably just take a frame and it would be a poster shot you would recognize instantly, the reason I think these shots are good is down to the time of day that it was shot at, early evening just before the sun goes down (the golden hour) the light is really nice especially as one of the songs main themes is light.

overall the main reasons for it being a good music video are that its cinematic, holds your attention and the edit.

http://www.youtube.com/watch?v=nMJUbZrNnA8

Unit 17: Audio Production Techniques

Presentation Techniques for broadcasting

.      Indoor acoustics: the principles of sound and acoustics;

Studio based acoustics

Acoustics in a recording studio are usually said to be “dead” as the walls are built to have a very short reverberation time, soundproofing is also important it has to be built to deal with low frequencies like the rumble of a car engine or the sound of a plane. There is also a double wall between the studio and the main building this creates the room within a room effect which helps reduce low frequency sounds because it’s not as strongly connected to the foundations of the other building. The dead room is usually used to record spoken word as it gives a very clean sound.

Live rooms are sort of the opposite of a dead room, instead of stopping reverb it increases it by bouncing the sound around the room, and the noise it creates is very pleasing to the ear.

The surface types used in dead rooms and live rooms are very different as a certain needs to be attained from use of specific surfaces that either increase or decrease reverberation. In dead room foam insulation would be used in the walls to absorb mid-range to high frequency sound. To stop the diffraction of sound all small holes and cracks will need to be sealed.

As you can see here the surface for a dead room is designed to absorb all reverberation, you can see this from the picture there are a lot of wooden slats, this eliminates any chance of sound bouncing (reverberation)

This a picture of a live room as you can see it is very different from a dead room, not only in size but also the material and room design. Having a big studio room like this stops the comb effect which is usually created by having walls and ceilings very close to the performer; the effect makes the voice sound very hollow. The hardwood is a key material in a live room like this as it reflects sound extremely well.

Reverberation is created when sound is produced in a small space, which causes a high amount of echo which bounces of surfaces like hardwood, the many echoes will disappear.

http://hyperphysics.phy-astr.gsu.edu/hbase/acoustic/studio.html

http://artsites.ucsc.edu/EMS/Music/tech_background/TE-14/teces_14.html

http://www.keplar.net/articles/build-a-project-studio-you-can-be-proud-of/dead-rooms-and-live-rooms/

http://www.realtraps.com/art_spaces.htm

http://en.wikipedia.org/wiki/Reverberation

Outdoor acoustics: 

Outdoor acoustics are very different to indoor as there are a lot of noises that cannot be controlled as easily indoors; this means that you will always need something that will decrease unwanted noise like wind and background noise, to do this a wind shield is used piece of foam that goes over the mic. Sound bites are small sound clips that last between 15 and 30 seconds, it is normally taken from a longer audio clip.

Background noise is easy to get rid of in a controlled indoor studio as you can edit it out using audio programs like soundtrack pro and FL studio, when recording outside there will be a lot more unwanted background noise, the solution to this is to either edit it out, you will be able to get rid of most of the unwanted noise or you can do the conventional way which is to use a wind shield this is often the most effective.

Sometimes you might want this background atmosphere especially if you’re making a film as ambient noise makes the scene more real for example if two people were sat on a beach chatting you would record the sound of waves, some birds, people running about, this would be recorded separately from any dialogue then lay it on the video using editing software like Premiere Pro or Avid.

http://unit17audioproduction.blogspot.co.uk/

.     Simulated acoustics: 

Simulated acoustics are effects that are added in post production using sound editing software, effects can also be added live during a performance by using an effects unit, these are normally housed in a rack mount or amplifier, you can also get pedal boards that are normally seen in use with electric guitars, these units can dramatically change the sound output of an instrument.

Effects pedal

Rack mounts; these are almost electronically identical to an effects pedal, they are a lot more complex and contain several effects. They are normally used for studio recordings and live sound mixing; it can be controlled by either a midi digital control interface or the musician who controls it using a foot pedal.

Sound Processors are used to accurately replicate characteristics of sound; they are often used on computers and are referred to as Sound cards.

Compression is a post production process that is done using audio editing software, compression is used to make things louder, and this “means you turn up the levels in the mix without overwhelming everything else”. When something is compressed it “automatically turns down the loudest parts and keeps the average consistent this enables you to turn up the overall level without getting distortion”. Overall compressing makes the audio fuller and more controlled.

Computer-based audio plug-ins are pieces of software that you buy and add to a full editing program like premiere pro or avid, they give a load of effects that don’t come with the editing software. For example you might have a plug-in pack that is used for EQ only or compression.

Surround sound, this is used to immerse the viewer of a film by having speakers set up so they cover 360 degrees, the surround sound processor decodes the multi channel audio formats from the DVD or TV broadcast. There a few different surround sound setups for example 5.1 surround sound which isn’t full surround sound and 7.1 which is, the 7 stands for the number of audio channels and the .1 is the low frequency effect or LFE, .1 is mono and .2 is stereo.

Pitch is similar to frequency, if the sound is high pitched then it will have a high frequency and a short wave length where as a low pitch will have a low frequency and a long wave length.

A time delay effect is similar to a reverb in the way that it plays a sound again after a set amount of time, it does this by using a ram buffer which stores the audio for a set amount of time before releasing it.

http://audacity.sourceforge.net/manual-1.2/effects_delay.html

http://en.wikipedia.org/wiki/Effects_unit

http://productionadvice.co.uk/using-compression/

http://answers.ask.com/science/physics/what_is_sound_pitch

http://en.wikipedia.org/wiki/Surround_sound

Unit 37: Presentation Techniques for Broadcasting

Presentation Techniques for broadcasting

News presenters

News Presenters are probably one of the stricter presenter jobs mainly because of the way they have to speak, they need to be able to use correct terminology and pronunciation this makes them a lot clearer in their speech and the audience will be able to understand with ease, no slang words and sentences like “that football match was so sick” as this would not be appropriate for the BBC’s target audience, Fiona Bruce who is a news presenter for the BBC news she seems good at talking directly too you rather than down to you, this is a lot better for the audience rather than talking down to them as they will feel like more comfortable and carry on watching, she sounds quite authoritative because of the tone of her voice, the way she dresses in a smart outfit also gives you the impression that she knows what she is talking about and that we can trust her.

News Presenters can vary on their presentation style depending on the channel as they have a different target audience, a lot of the rules that apply to BBC presenters don’t apply to a presenter from MTV news, a presenter from a channel like this will use slang as it connects them with their target audience which is mostly teenagers, teenagers would expect that kind of presentation from MTV, they don’t need to use proper pronunciation but will probably still need to use correct terminology, the way they dress isn't very important.

The 60 second news presenter on BBC three has to be able to deliver the information in a very short amount of time, this appeals to the target audience as BBC three isn't a news channel. 

Continuity Announcer

A Continuity Announcers job is to tell you what’s coming up next on that channel; they will probably give you a very brief description of what happens in the next show, their aim of their job is to keep the viewers watching and make sure they don’t switch channel to do that they use phrases like “its radio ones big weekend Get ready to bounce” a phrase like this is meant to connect with the BBC’s target audience and make them stick around for a bit longer. Continuity announcers also speak directly to you, they try and talk in a way that makes them seem like you’re their mate, and they do this by using slang while talking about the next show. BBC three now has a continuity announcement at the end of the 60 sec news. At the end of show they will make a small comment on it then announce the next program.

Broadcast journalists

Broadcast journalists like Nick Robinson are part of the everyday BBC news. A journalist like nick Robinson has to appear knowledgeable about the issue and have a deep understanding of it, they have to speak in a similar way to a news presenter, and the difference is they are presenting a lot more information than a news presenter. A broadcast journalist will have to had researched all their information before they are broadcast, they have to talk in a very serious manner especially if you’re a political journalist, there expressions will always be quite stern or serious, they are normally answering a question from the news presenter this creates a debate style presentation, the way these journalists dress is also quite important as it adds can subtly make them more trust worth and informative.

Magazine programme presenter

Magazine program presenters are not expected to have a deep understanding of what they are presenting but they are expected to be knowledgeable across a range of subjects, they need to be able to appear in control and link different bits of information together. for example the top gear presenter Jeremy Clarkson is very relaxed and laid back which makes the audience like him, he’s not a formal presenter as he uses informal language most of the time, he nearly always appears to have a good understanding of the topic which is cars, he has good interviewing skills as he makes the person being interviewed very comfortable and sometimes not, although that all part of his presentation style which is very jokey and humorous, he always uses slang and correct terminology as he is expected to give facts about the cars. As he is part of a 3 person presentation group with James May and Richard Hammond, they are always joking together or ganging up on one of them, they all use a very laid back presentation style it never really gets very serious. The outfits they were are very casual which adds to their presentation style.

Lifestyle shows

Lifestyle shows cover a range of topic; presenters could be well known chefs, fashion designers and famous presenters.

Cooking shows always use a famous TV chef as it appeals to the target audience that watches that type of program, for example Jamie Oliver has presented hundreds of cooking shows over the past few years, the viewing figures will be high or low depending on which chef presenter you have, it all revolves around the presenter. The presenter has to be able to always be talking about the food that they are making, while using descriptive words “crunchy and zesty” they also tell you how easy it is to get hold of the ingredients and where to get it from basically they will tell you lots of info about the different parts to the dish, this is a good way of engaging with the audience as they will probably write down the name of that ingredient or they will be cooking at the same time. Jamie Oliver always shows and tells you how to cut things properly reducing the risk of injury.

Home improvement shows like grand designs use the presenter Kevin McCloud as he has been in that area of television for years and years; having him present the show will probably pull in more viewers than any other home improvement’s presenter. When he is presenting he tries to talk to the viewer as if they were his mate, this builds a good relationship between the viewers and the presenter, he has to “hold the viewer’s hand” and show them these buildings, he tries to be on the viewer’s side “I’m with you, not them, they’re mad, your safe and I’m making sure that your safe” that is basically how he presents a show like grand designs, he always dresses relatively smart except when he is on the building site.

http://www.youtube.com/watch?v=HEchLMPk-Qs

Documentary Presenters

Documentary presenters are quite different some are real some are fake, take Lois Theroux his documentary’s seem very real especially the way he presents them, he is never afraid to ask potentially offensive or uncomfortable questions, the way he talks about the subjects he presents is always very casual this is to keep the viewer comfortable as he does cover a few uncomfortable topics, he is very open about anything that he presenting and is not scared to get involved but only to a certain extent, doing these things make him very likable although to the people he is talking to can find him annoying. His best technique is to question without fear and he is very good at it.

One of the Best wildlife documentary presenters of all time David Attenborough, his presentation style is very unique in terms of wildlife documentary’s, he always  

Gets right up close to the animal he is filming, this makes it a lot more interesting for the viewer, also the fact that many people have grown up with him presenting wildlife shows, this makes his voice very familiar and easy to listen to, the way he talks is very audience engaging especially when presented with amazing imagery from the camera team.

DJ or VJ

In the world of radio and especially mainstream radio like radio 1 having the right presenter can make you ratings go up or down as they are the voice of that show for however long there on for, radio 1 presenters are normally in their twenty’s as they have to appeal to their target audience which is 12 – 14 year olds, they can do this by speaking and using popular vocabulary that will appeal to their audience, the presenter will be very chatty in the way they present the show for example Nick Grimshaw who is like that is very popular at the moment. Presenters don’t need to know the music that they are playing just be able to connect with their target audience, although it would be better if they did.

Chat show host

Jonathan Ross the presenter for The Jonathon Ross show on ITV is a good example of a chat show host, he is very likeable to the audience and the person he is interviewing, this makes the person he is interviewing more relaxed, his presentation style is quite informal mostly with his speech, he always wears a suit which is the more formal side of him. The fact that he can’t pronounce his “r” adds to his likeable personality and makes his overall presentation very relaxed.  He has to always appear in control this is where the suit helps as it makes him seem more important, he presents himself as very fun character as he can always ask those personal questions which the audience love, this is helped by the fact that he seems to be able to come up with questions very quickly which is great as it keeps the pace of the show at speed.

Game shows

Game shows are the type of program people like to watch when they get back from work, quick easy watching that they can interact with. For example the game show pointless on BBC One presented by Alexander Armstrong and Richard Osman, the two of them together always presents themselves to be in complete control this is because they are always very relaxed with the contestants who have never been on a TV show before this makes them more relaxed as well as the audience. The witty thinking between the two presenters is very good as it keeps the show moving, they are both able to think very quickly which helps with the general mood between the audience and contestants and viewers very light. They both wear suits which presents them as clever and in control.

Verbal tech

Discuss Verbal techniques:

A presenter like Brian Cox uses a lot of verbal techniques to engage the audience with what he is talking about, if he didn’t he would just be talking seemingly without any interest in the topic, it would be more of a ramble with no order to it. As soon as he starts having a structure to his presentation it becomes a lot easier to follow, the vocabulary he uses to his advantage to describe things with grander words which is when he uses paraphrasing which is when he describes something using different words to that all mean the same thing for example “this star is massive, grand, a thousand times the size of our sun” he also puts things into context for the audience. He uses illustrative language to describe what he’s talking about this makes it easy for the audience to imagine what he is describing. The tone and pace of his voice makes him seem like he is amazed by it, he uses a lot of pauses to just stare and think, he is trying to make the audience feel the same way he does, using all these techniques help him make the show more appropriate to the target audience.

Another program that uses a lot of verbal techniques is Master Chef, the presenters are always using paraphrasing and Illustrative language to describe the food that they are tasting, there trying to make the audience taste it with the words they use as the audience can’t physically taste it, they have a large vocabulary of words to do with food that help them present the show.

Visual techniques:

Dress and appearance is very important for presenters of all show genres, the way they can show whether they are going to tell you something important or a bit of obscure celeb news, it can tell you what type of show that you are watching and who its aimed at, you can tell all this from the way a presenter dresses formal or informal. On shows like the BBC news the presenters have to be dressed smartly as they are delivering the latest and most important news, you probably wouldn’t take them seriously if they were all dressed in beach cloths or something like that whereas if you were watching MTV then that would be the case as it’s a very informal channel, their target audience is mostly teenagers, wearing suits wouldn’t really appeal to them. On a show like the Jonathon ross show he dresses formally although he presents in  a very informal way so there is a mix.

Body Language is also important for a presenter especially if they interview people in the show, their body language would include things like how they sit, their facial expressions how they move and physical gestures.

Presenters Physical gestures towards another host, contestant and someone being interviewed are very important for example on the Jonathon ross show if the main ignored an attempt at a hand shake from the person he is about to interview, the lack of a physical gesture there immediately tells the that person that he is un welcome. If a presenter put up a middle finger at the camera that would be considered a very rude physical gesture and would be seen as a rude person. If the presenter closed his eyes while someone was talking to him or her and fell asleep that would tell the audience and the person they are interviewing that the presenter is not interested. A presenter would be expected to use appropriate physical gestures this would include handshakes hands out of pockets.

How the presenter moves can show how confident or unconfident they are to the audience, if a presenter talks and looks at their feet you can tell they’re very unconfident although if they were they wouldn’t have been a presenter in the first place, a presenter should move with confidence and control.

A  presenters Facial expressions can say a lot about what they are talking about and what they think of it, whether they’re shocked, happy, unhappy, sympathetic, scared, intrigued, serious, jokey basically a lot of emotions that correspond to what they themselves have said or what someone else has done or said, presenters have to be careful with how they react to certain things for example if one of the BBC news presenters hated Justin Bieber and they were announcing that he was unable to sing for the rest of his life, the presenter should not show a biased opinion through their facial expression as they would probably be smiling.

How a presenter presents themselves in all aspects has to be appropriate to the target audience, for example their dress, how they speak, facial expressions, movement and vocabulary use.

Context:
production institution; (ITV, E4 BBC) has its audience expectations

There are a lot of production institutions, they all have their particular target audience and show genre and the target audience expects a certain type of show from that institute. For example the BBC’s audience is very wide from toddlers to adults; all these people expect certain types of shows to be on certain channels, for example BBC One covers a lot of live events like F1 Wimbledon and the Olympics, if any of these events were shown on say E4 they would hardly get any viewers as people who watch E4 expect shows like the big bang theory, if you put the big bang theory on the BBC it would be in the wrong context as BBC don’t show shows like that. E4 is mainly a teenagers channel as it shows a lot of comedy and action shows that are aimed at teenagers; these teenagers expect that type of show from E4.

ITV show shows like Britain’s got talent, jordy Shaw and The only way is Essex, the audience that watches these types of shows wouldn’t expect any shows like Doctor who they would expect that from BBC One.

Different channels are aimed at different audiences. 

Profesional Development

 Professional Development

Throughout  your career you will need to develop your skills, this is called professional development, whether your in a advertising career or a catering career, you will always be learning and developing, there are companies that can help you with these things, like the sectors and skills council, they can give you skills and knowledge in many different job sectors.

When your in a job you will develop skill and knowledge that will make you better at your job, you can also go to trade fairs, trade fairs are a good way of meeting people who are already in the industry you want to get into, they can give you advice and information to help you get into work.

One of the best ways for personal development if you want to be in the media industry is to get a job as a runner even if its unpaid as you will develop skills from being on set whether its helping the art department with cloths and set, or just making sure that the actors and crew are happy by getting drinks and food, all these things will help you develop skills that will help you in your career. 

  

Being a runner on Scopia 11th May 2013

On Thursday My college tutor, showed us a trailer for the film Scopia directed by Chris Butler, then he said that they needed 4 runners this Saturday from 5 pm - 2 am, I then sent an email telling Mel that I was interested, I then had an email back from the Line Producer telling me the location and times.

when I arrived on Location I  met the producer Steven Flynn, I was then assigned to the art department, the first job I had to do was move new looking wood from one side of a big bonfire to the other, this was to make the fire look more authentic, as soon as I had completed that job I asked Dave head of set design what I needed to do next, next I painted a wooden board black, this would later be used to stop light reflection. Next I helped with breaking up sticks for a pyre, I did this for quite a long time as a lot needed to be broken up. (when you are runner never complain, always ask what you can do next, be enthusiastic)

when it got dark, we started shooting as the scene was a night shot, my job was to make sure the actors were warm after every shot, this meant I had to carry around blankets and hot water bottles for the actors, after each shot was complete I passed them their hot water bottle and blankets. while the action was happening I watched the camera team, the cinematographer was Charlie Herranz who has worked on quite a few feature films ads and music videos, they were shooting on a RED ONE camera. it took them a few tries to get the shot that they wanted as the fire in the shot kept going down, the fire was the only source of light being used. we did this for most of the night.

overall it was a great first experience as a runner on feature film, its great to be able to see how everyone works together and to be a part of that. 

Presentation for employment

Presentation for employment, interviewing skills, self-presentation (linguistic codes, dress codes, interpersonal skills

there are two main types of presentation, self and linguistic

When you enter an interview don’t slouch, have a firm handshake, if its to firm then the employer might think your over confident, don’t do a wimpy handshake either.

You could do some research before hand on the company, and show that you know in the interview this will show the employer that you are very interested in their company, remember to ask questions during the interview as this will help them think your interested in the company. When talking don’t speak really fast or very laud as you will come across as either very nervous or over confident, neither are good. You should speak on the same level as them; you should be enthusiastic in the way you speak.  

When you go for job or something similar you always need to think about how you present yourself, your self-presentation is what people see if you before talking to you, making the right first impression is crucial. Depending on what job your going for you should chose a suitable outfit, if you turn up to a job interview for office job or something similar with dirty jeans And ripped shirt then you would automatically be out of the running for the job, this is before you have even spoken.

When talking in the interview make sure you have eye contact with the person who is interviewing you, don’t look at the ground and fiddle with your phone, the employer will probably be looking at your communication skills, fiddling and mumbling is not going to show very good communication and body language.

Whereas if you were going for a running job then you wouldn't have to be extremely smart, you could wear relatively smart clothing as the employer wouldn't really be looking at how dress as being a main issue.

Presenting you’re self isn’t just about how you look it about how you talk. If someone applied to job for a radio presenter then they would need to be very clear in the speech, although they would probably have given the employer a show reel demonstrating their voice.

29th april - 1st may Video Production

29th april - 1st may

29th april 

on Monday we were ready to start filming, in the morning me and gabe went and took long length video shots of tall building around the college, the reason for this was to speed them up and make a time lapse type thing. during third period we started filming with our actors, grace and gavin, i was on camera, we first shot the scene in the library, this is where grace (representing language students) takes out a few book, she then hears the music. the next shot was of gavin who plays the generic awesome strode student walk through doors in a super hero like fashion, for this I used a tripod on two legs camera technique to get a smooth back track shot and to make the video more professional looking, the next shot grace walks through the doors with her book and joins Gavin and they walk, to get a steady shot on this I used another tripod trick. 

1st may 

today we filmed another actor scene with a biology student, the student used a microscope then hears the sound of music and throws her pen behind her and she goes to join the others. to film this I used a Manfrotto tripod and a Canon 550D.

I used the same technique as the previous day, slow forwards track that draws the audience in. 

22nd April and past week

For the past week, me and my team mates have been working on a viral ad assignment for the college, last week we were planning the storyboard, treatment, video location forms. lots and lots of paper stuff.

this week we shall finish the paper work (pre-production) and possibly start the production.

this is what I have done today

 

22^nd April

First I showed Mell our storyboard, he said we should go and take pictures that will represent the shots on he storyboard. Christy and Gabriel are going to go and do some pictures for the storyboard, I have sent an email telling them, and they have confirmed their currant task. I shall now start a shooting schedule. I have also just done the talent information bios. I just found out that we have to change our music track as the company says

“Any inquiries concerning favors, free usage, permission for non-profit YouTube videos, School projects, non-profit films etc.. will not be answered”

we will now have to change the music track, I have found a few sites that have free royalty free music on purple planet music, their music isn’t very epic, I then went and looked at soundcloud where I found a few Okay tracks but not really that good.

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GC 3 Understand the regulation of the media sector

GC 3 Understand the regulation of the media sector

British Board of Film Classification(BBFC)

The BBFC classifies all video content that is publicly released; also until recently they classified video games now that are PEGI’s job only.  They classify material based on length, type of content so things like violence, sex, and language, they will give it a rating depending on how much of these three it contains.

The BBFC protect the public especially children from harmful content, empower the public so they can make informed choices on what they watch, respecting adult freedom within the law, they change ratings depending on what is socially acceptable, for example the F word has become more acceptable in film and Television, also what was considered as extreme violence in 1963 “lord of the flies” this was X rated now it PG that’s an example of how acceptance of certain aspects of film have changed. 

Before the 1984 film act the BBFC didn’t have much power as local councils were deciding film ratings, the act made it so that the BBFC was the primary Classification board for the UK. 

 

British Video Association,

The BVA represent the interests and publishers of pre recorded video entertainment, they create a detailed map of what is trending in retail, media, rentals, best sellers and impact of government policy.

http://www.bva.org.uk/about-us

Video Standards Council (VSC),

The VSC was set up in 1989 to oversee the a code of practice that keeps up high standards of dvd and film industry, the code also started to promote high standards in the video game industry. The VSC wrote the staff training guidelines for retail shops selling video content to the public. They make sure all staff only sells video material to the right age (certificate).

In 1994 they became one of the main companies responsible for rating video games, before that it was the ELSPA, in 2001 this was changed to the PEGI rating system which was administered by the VSC, PEGI recently took over all video game ratings in Europe. PEGI now covers ratings in over 30 countries.

What they intend to do:

·         Ensure that video games or properly rated

·         Ensures that the PEGI rating continues to take into account currant sensitivities and attitudes of the public

·         Ensure that the UK is made aware of the PEGI video game rating system

·         Keep upto date on how video games are sold

 

Television, Radio and Telecommunications Office for Communication (Ofcom)

Ofcom is the primary media regulator in the UK, they regulate TV, Radio, Mobiles, air waves that media devices operate on.  They protect people from scams. They make sure if anything happens on TV that shouldn’t for example the Jonathon Ross and Russell brand incident where they sent abusive message to Andrew sachs while on live Radio, Ofcom is meant to stop this sort of thing happening, they fined both of the offenders.

·         Ofcom ensures that the UK has a wide range of electronic communication services.

·         Tv produced is of high quality.

·         A Universal postage service.

 

Press Complaints Commission (PCC)

The PCC is an self-governing company to facilitate administrative self regulation for the press, this is done mostly in complaints framed inside the terms of “the editors code of practice”. The PCC helps the public by holding editors responsible to what they have done. They “strive to protect the rights of individuals” they also want to allow freedom of expression within the press.

To deal with complaints they censor the editor for breach the editor’s code of practice, Conduct training seminars for editors, “negotiating remedial action and amicable settlements for complainants”.

How they enforce sanctions

They negotiate an agreed solution be it by apology, amendment of records or removing an article. Referral of an editor and a letter of admonishment from the chairman to the editor. 

http://www.pcc.org.uk/AboutthePCC/WhatisthePCC.html

Advertising Standards Authority(ASA),

The ASA is a independent advertising authority for the UK that regulates advertising across all media. They” apply the advertising Codes, which are written by the committees of advertising Practice”. ASA are always checking the media for any misleading, offensive or harmful advertisements, any breaches of advertising code will be investigated and checked if they comply with the rules.

ASA judges ads, if they breach the advertising code “it must be withdrawn or changed and the advertiser must not use the approach again”. During 2011 ASA they considered 31,458 complaints, 22,397 were checked, this lead to 4591 ads being amended or withdrawn.

Tv and radio advertising has to be pre-cleared, to do this they have to go to two pre-clearance centre’s these are Clear cast for television commercials and The Radio Clearance Centre RACC. 

“The ASA is funded by advertisers through an arm’s length arrangement that guarantees the ASA’s independence.”

 

British Academy of Film and Television Arts (BAFTA),

BAFTA is one of the main promoters of Films, Television and Video games (moving image) they support the development of moving images, rewarding and promoting for “excellence and inspiring practitioners and the public”  they make sure the best creative work in moving image is available to the public.

http://www.bafta.org/

Commercial Radio Companies Association (CRCA)

The CRCA are the commercial trade body for radio in the UK, they represent commercial radio to the government, copyright companies and Radio Authority. They manage the Radio advertising clearance Centre which decides which special and national advertisements should be broadcast. The Members of the CRCA span from national stations to regional and local, they make up for half the UK radio listening.

http://stakeholders.ofcom.org.uk/binaries/consultations/spec_trad/responses/crca.pdf

Know about employment opportunities and job roles in the media sector

GC4 Know about employment opportunities and job roles in the media sector

Full time

http://www.toolingu.com/definition-950230-54581-full-time-employee.htmlhttp://www.businessdictionary.com/definition/full-time-employment.html 
http://www.answers.com/topic/full-time

A full time job is when you work 40hrs+ a week

Part timehttp://jobsearch.about.com/od/employmentlaw/g/parttime.htm

http://www.answers.com/topic/part-time

http://ideas.repec.org/p/oec/elsaaa/22-en.html

part time job – when you work a small amount of the full time job, if the full time job was 40hrs then part time could be anything between 4 – 35hrs a week.

Freelance (also what is the number one thing you have to remember)

http://workathomemoms.about.com/od/runningahomebusiness/g/freelancer.htm

http://www.bbc.co.uk/supplying/freelancers/what_is_a_freelancer.shtml

http://www.macmillandictionary.com/dictionary/british/freelance

freelance means – some one who sell their service to an employer but does not have a contract with them, they can work with more than one company. REPUTATION IS THE MOST IMPORTANT FACTOR.

Shift work

http://www.thefreedictionary.com/shiftwork

http://www.businessdictionary.com/definition/shift-work.html

http://www.collinsdictionary.com/dictionary/english/shiftwork

shift work is when you work various ours every week, you could work night shifts one week then day shifts the next.

Permanent

http://answers.yahoo.com/question/index?qid=20080717101918AA93pbX

http://www.businessdictionary.com/definition/permanent-employment.html

http://www.citizensinformation.ie/en/employment/types_of_employment/full_time_employment/types_of_employment.html

this is when you enter into a contract with the employer to say that you will work for them as long as they want you too for example it could be a 3 year contract, during that time you would only work for them an no one else, if you did want to finish early and go to another job you would have to pay the employer for the training of another person.

Temporary

http://www.citizensinformation.ie/en/employment/types_of_employment/full_time_employment/types_of_employment.html

http://en.wikipedia.org/wiki/Temp_job

http://encyclopedia2.thefreedictionary.com/Temporary+work

a temp job is when you work for a set amount of time usually less than a year, then you have to find another job.

Multi skilled

http://www.businessdictionary.com/definition/multi-skilling.html

http://thelawdictionary.org/multi-skilling/

http://www.writersevents.com/Words_Starting_with_M/multigravida_mundanity/multiskilling_definition.html

Multiskilling is when one person knows a range of different skills but not in much depth.

Voluntary

http://oxforddictionaries.com/definition/english/voluntary

http://dictionary.reference.com/browse/voluntary

http://oald8.oxfordlearnersdictionaries.com/dictionary/voluntary_1

Voluntary is when some one offers to do work for free, normally to gain experience.

Casual

http://www.humanresourcesiq.com/glossary/casual-employment/

http://www.citizensinformation.ie/en/employment/types_of_employment/full_time_employment/types_of_employment.html

http://au.answers.yahoo.com/question/index?qid=20071031171117AAcrk1T

casual employment is when you work in place of someone else who might be ill or away, paid hourly.

Hourly paid

http://www.thefreedictionary.com/Hourly+Wages

http://jobsearch.about.com/od/jobsearchglossary/g/hourlyemployee.htm

someone who is paid per hour

Piece work

http://www.answers.com/topic/piecework

http://www.investorwords.com/10638/piecework.html

http://oxforddictionaries.com/definition/english/piecework

amount paid depending on the amount of units sold, for example if you work as a car sails man then you might have piecework.

Recruitment

(careers advice, trade fairs, national press, trade press, personal contacts.

When looking to get recruited for a company you should first look at careers advice as there are many different companies that recruit, looking at careers advice will help you decide which company and which type of job you want to go into. You can go to trade fairs these are very good for finding out about different companies as they will have stalls from dozens of genres of work, you would probably find something that you want to do, this is a god way of meeting actual people who are already in the job as one or two from each company will be there, you could look in a trade press (specialized magazine for work) like the broadcastmagazine which  tells you all about the latest news in the media industry, they also will tell you about when trade fairs are and have a bit of advice. If you have a personal contact that you’re on good terms with in the industry then you might have a good chance to be recruited into their company or another as your contact can refer you to others who can help and so on.

Networking word of mouth, internet), social networking.

Networking is one of the best ways to help you get a job in the media industry a common saying about networking is “it’s not what you know it’s who you know” this is nearly 100% correct when it comes to the media industry, Networking is when you meet somebody who works in the media or someone who is going to be and not necessarily make friends with them but show an interest in what they do maybe show them what you have done, get their email, by doing this they might remember you and you might be applying for a job with a company that that person is working for and they will help you get the job, do this every time you meet someone in the industry and you will slowly build up a network of people that you could probably get a job from or help you make your own show/film. The Internet Is also now a great way to network, I would say meeting people in person is better; this is the next best thing as there are thousands of people on the internet doing exactly the same thing as you or I are, they might not be in the industry yet but they will be and if you know say 10 20 or just 1 person then you or I have a better chance in the future, to find these people look on Google+ there are communities with hundreds of inde and professional film makers I am in the independentfilmmakers community.

When you do talk to or meet someone in the industry try to keep on their good side as you could get a job from someone they know, if you got on their bad side then they wouldn’t remember you and you could have just lot the possibility for a future job.

 

Creative

Creative jobs are the main ones in the media industry these are the jobs roles that make films/ TV shows. A few creative jobs would be script writer, director, D.o.P (Director of Photography) and story boarder. The Script writer is very creative; to put it in short they write everything that happens in the TV show, theatre play, film. They mould the story to what it is, without a good script or screen play you won’t have a good film overall, it might be show well but it always comes down to the story of the film, script writing is sort of like writing a novel.

The director is one of the main creative jobs when on set, they decide how it should be shot and acted, they work closely with actors and actresses, editors, story boarder if they hire one. The director has to get the best performance out of the actor, the director will have to have a good understanding of acting if they want to do this. The storyboard is designed by the director, D.o.P and story boarder, together the two directors decide how to shoot it and light it.

 

Technical

Technical job roles in the media industry are very important during the production stage; job roles include key grip, sparks and camera operator. The key grip is part of the camera crew they look after the camera equipment by making sure all the camera’s are all on the correct settings for the shoot, they make sure all the equipment is there and ready to be used by the camera operator, make sure they have all the storage devices that are going to be used in the cameras.

The electricians also known as “Sparks” are in charge of setting up the lighting how the D.o.P wants it, they make sure everything is plugged in and power is distributed evenly and correctly throughout the set. Electricians in the media industry are normally hired onto more professional sets rather than really low budget productions.

The Camera Operator is both a technical job and creative depending on if the operator is also the D.o.P. if you are the camera operator then you will do what the d.o.P and director want, the operator would also have seen a copy of the storyboard sop they have a clear idea what exactly needs to be shot and how, a camera operator obviously holds and uses the camera.  

 

Editorial

Editorial jobs in the media range from editing script, video to newspapers. When thing if editorial jobs you would think video editor, the video editor for a film/TV show/Radio show makes the show or film what it is, they decide the length of each clip the order it should be placed the music to be used, in essence they are creating a story as well as the script writer and director. The video editor normally works with the director in the editing room as the director will normally have an idea of how they want it to be edited.

A radio show editor is similar to a video editor except they work with audio instead of video; the editor of a radio show takes all the features, links and music and put them in the running order that was decided, they don’t have as much power with creating a story as a video editor does, although it does depend on what the radio show is about if it was a documentary then there would be a story and narrative.

A Newspaper editor is in charge of reviewing articles written by reporters and deciding which should be included in the paper and which shouldn’t.

Marketing

Marketing is a very important part of the media industry and many others; there are many different job roles with the category of marketing. People in marketing are in charge of getting a product or TV show known it’s basically another term for advertising.  If you were working in marketing then you could be planning a marketing campaign to re launch a product, you would plan to have posters put up in target audience areas TV adverts aimed at the target audience, organize the company so they go to trade shows.

Managerial

Managerial jobs have a lot of responsibility in the media and pretty much every industry.  The manager is normally in charge of a team of people, they make sure everyone is doing their job properly, motivate the people you’re in charge of, and manage the business or company.

Administrative

Admin is a office job, they normally sort mail, send emails, order items the office or company needs, make copies of documents.

Legal

Jobs to do with the legal side of media are normally about copyright and ethical issues also about following guidelines.

Financial

A financial job in the media would be a budgeter; they work out how much everything is going to cost try to get the best deals on things like camera hire etc, they then work out how much its going to cost overall, if its under budget then that’s really good, if it’s over then the budgeter will consult the producer and ask what they can afford to take out.